A couple of decades ago, when the phenomenal internet was on the rise, many companies benefit ted from the trend. Companies started to go online and immediately found themselves in a position of competitive advantage. With one simple website, people were able to research on how to spend their money online for the first time. The companies that immediately acted on this, conquered the shares of the new market while it was there for the taking.
Nowadays, everybody that stands at the helm of a company, no matter the size, realizes that without a website, you are at a major disadvantage. We all know that the internet has gone through some extreme and rapid changes over the years and so it does still. Therefore, new methods are now necessary in order to gain some of that valuable online market share.
A new way to connect to your target audience!
The internet nowadays is a huge part of almost everyone’s lives. People spend many hours a day on the internet in one way or another. This means that they are exposed to many consumer spending variables every minute. Nowadays it’s not only a matter of being online and being active, it’s also a matter of connecting with your target audience in a sophisticated and effective way in order to get that online market share one desires.
Of course most of the companies realize this and many of these “connecting” tools are already used by most. Things like social media accounts are one way to really connect to potential customers on a personal level. This causes the effect of the humanization of a company, so potential customers see your business as an individual, rather than just another one of those big companies.
But as much as these tools are effective for connecting to your target audience, they are not really as effective for gaining that online market share. Because everyone uses this tool, the potential market share that you gain by doing this has leveled out over the years. Even though, connecting with your audience through social media is still an essential tool these days, the real online market share gain requires a more unique solution.
The voice activation of your website
One of these tools used for gaining online market share is the use of Responsive Voice. Responsive Voice is a system that enables your website to speak. So why do you want your website to speak? Well, for 2 main reasons. Many people in the world have a condition that leaves them with a diminished eyesight. Making sure the written content on your website is read out loud, helps people who suffer from such a condition to know what your product or service is about.
Plus, there is another reason to implement a text to speech function in your website. As you now know, it is important to connect with your target audience in a unique way to gain the online market share you want. Responsive Voice is such a unique way of connecting to your target audience. This opens up a whole new dimension of connecting to your potential buyers. Try it out now with a free trial!